Beauty

This French Bookstore Brings Stories to LifeLiterally

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27 Apr 2017
by: Isabel Jones

Librairie Mollat, an independently owned bookstore in Bordeaux, France, has found a clever way to engage readers and drum up business.

The shop’s Instagram page, which now boasts a following of more than 49,000, melds cover art and real life by posing models behind well-known book jackets, and the results are pretty incredible.

Well, Librairie Mollat itself is pretty incredible—founded in 1896, it stands as the first independent bookstore to open in France. Clearly, its legacy of innovation didn’t end there …

Here’s Queen E just casually browsing for books in a tiara and white jeans.

#deslibrairesàvotreservice avec Her Majesty, éd. Taschen @taschen @taschenbooks #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop  #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #bookface #sleeveface #jj_sleeveface

A post shared by librairie mollat (@librairie_mollat) on May 22, 2016 at 10:00pm PDT

Nice tattoo, Virginia Woolf heroine!

#deslibrairesàvotreservice avec Virginia Woolf, Une chambre à soi, @editions1018 #bookface #virginiawoolf #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب

A post shared by librairie mollat (@librairie_mollat) on Apr 17, 2017 at 12:00am PDT

#deslibrairesàvotreservice Anthologie 3 #bookface #sleeveface #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop  #librairiemollat #mollat #bordeaux #igersgironde #الكتاب

A post shared by librairie mollat (@librairie_mollat) on Jun 26, 2016 at 10:16pm PDT

#deslibrairesàvotreservice avec Carlo Lucarelli, Albergo Italia, éd. Métailié @editionsmetailie #bookface #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب @instagramfr #cettesemainesurinstagram

A post shared by librairie mollat (@librairie_mollat) on Mar 19, 2017 at 11:04pm PDT

#deslibrairesàvotreservice avec Uno Cookbook, Manuel Marcuccio, éd. Macro #unocookbook @unocookbook #bookface #sleeveface #cook #cooking #cuisine #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop  #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #manuelmarcuccio

A post shared by librairie mollat (@librairie_mollat) on Mar 20, 2016 at 10:56pm PDT

#deslibrairesàvotreservice avec Robert Kennedy, Guillaume Gonin, @editionsfayard #bookface #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #bookfacemagazine #cettesemainesurinstagram @instagramfr #robertkennedy

A post shared by librairie mollat (@librairie_mollat) on Mar 26, 2017 at 10:07pm PDT

TOO REAL.

Sia (or Leonardo DiCaprio) should probably use this method for their next disguise!



Source link : http://www.instyle.co.uk/news/librairie-mollat-instagram-books-life