Fashion

Simone Rocha’s Collab With JBrand Is Giving Us Serious Denim Envy

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Simone Rocha
We love Alexander Wang for H&M and we can’t wait to get our hands on a piece of Mary Katrantzou’s collection for Adidas but the fashion collab we’re seriously excited about is Simone Rocha’s latest line for JBrand.
Simone Rocha Shoes Spring 2013 Womenswear
Still on a high from her SS15 show, and the woman almost solely responsible for the return of snakeskin into our AW wardrobe, BFC Emerging Designer winner Simone Rocha has created a 14 piece denim collection with US giant JBrand. And she’s in good company. With the likes of Proenza Schouler and Christopher Kane previous J Brand collaborators, we have a feeling these frilly fancies will fly off the shelves.
Simone Rocha | A/w '14
Embracing her signature style, Rocha merges masculine silhouettes with feminine details for her entirely denim capsule collection. Unexpected frills on sleeves and cuffs add a girly edge to classic denim reimagined in pastel pink, crayon red and classic black.
Simone Rocha | A/w '14
So what does the designer say? ‘It’s an exciting prospect to work on this project, learn from J Brand’s denim expertise and watch how it will evolve in the run up to the winter launch’. How will we be wearing it? Head-to-toe dahling! Layer the pink frilled dress over matching jeans for a look that’s double denim done right.