Gigi Hadid is Bringing Tommy Hilfiger Show to London Town

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by: Josh Newis-Smith
5 Jun 2017

Following two successful see-now buy now collections, Tommy Hilfiger is bringing their aptly named ‘TOMMYNOW’ show to London Fashion Week this September. The brand’s appearance on British shores follows huge shows in Los Angels in February this year and in New York in September 2015. Prepare for your Instagram feed to be shut down by Tommy and co.

The runway show, which will take place in the iconic Roundhouse music venue, will feature the ‘Hilfiger Edition’ menswear collection for the very first time so expect some prime male totty to appear alongside Gigi Hadid.

The supermodel will be unveiling her third ‘TommyXGigi’ collection for the fashion house as part of the show. Given the fact the venue is rooted in London’s rock and roll culture, we can expect a thumping soundtrack, too… hopefully supplied by Hadid’s boyfriend, Zayn. Well we can dream, RIGHT?

Gigi’s star turn for Tommy Hilfiger marks a massive change in direction for the brand who’s trademark sweaters have become the trophy jumpers for an entire generation of millennial and goes to show anything an Hadid touches right now turns to retail gold. Expect to see Bella Hadid return to the Tommy runway to support her sister alongside the usual girl gang of Stella Maxwell and the ALT Brit ‘It’ girl who is Gigi’s number one girl crush, Adwoa Aboah.

Speaking about bringing the Tommy Hilfiger worldwide tour bus to London, the namesake designer said, “my vision for TOMMYNOW was to create a global platform that could bring our shows to audiences around the globe like a rock-and-roll world tour.”

He continues, “it’s about celebrating the connection between fashion and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. We look forward to celebrating the rebellious spirit and star studded glamour of rock-and-roll in London for Fall 2017.”

So air guitars at the ready Gigi Hadid and set that alarm for 7pm on Tuesday, 19th September 2017. We will be here at InStyle to bring you all the updates as they happen. Excited, much?


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