Logomania Goes Next Level With This Capsule Collection

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by: Chloe Mac Donnell
26 Feb 2018

The luxury fashion retail site 24 Sèvres and store Le Bon Marche, have released a range of exclusive products which sees a string of designers celebrating their iconic logos and takes the current logomania trend to a whole new level.  

Dubbed “Let’s Go Logo” the initiative sees over 35 designers twisting or reworking their logos on exclusive pieces. Each brand was given the brief: “Do what you wish with your logo. Be yourselves, be unlike yourselves, be unique,” and the results are total Instabait. Spanning clothing, accessories and shoes, brands include Acne Studios, Loewe and Anya Hindmarch.

Speaking about the launch, 24 Sèvres Buying Director Maud Barrionuevo says: “We are thrilled to present this unique project alongside Le Bon Marché. Logomania is having a moment, and Let’s Go Logo taps into a very exciting time in fashion, where designers with wildly different aesthetics and inspirations have come together to compose a selection of truly unexpected pieces.”

Off-White Trainers

As part of the project, Off-White have created a 20 piece capsule collection featuring ready-to-wear alongside shoes and bags, whilst there are plenty of emerging brands too with prices starting from £8. 

Shop the full collection here.


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