Love Them Or Hate ThemFeather Brows Are The Latest InstaBeauty Trend

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18 Apr 2017
by: Ava Welsing-Kitcher

#Featherbrow is the latest ridiculous Instagram beauty trend you’ll love to hate.

Just as it seemed like we’d done just about everything we could to our poor old brows (this past year alone has seen glitter, rainbows and microblading emerge as trends), there’s more. Feather brows are the latest thing to hit the Insta beauty world, and they’re causing quite a ruckus.

When Finnish MUA Stella Sironen playfully posted a snap of the splayed-out brows she and her friend Leevi concocted, she had no idea that she’d start the latest viral beauty trend – and ignite World War 3 in the comments section. Stella’s original feather brow involves parting the eyebrow hairs lengthways, then slicking them down using a trusty glue stick (we know.). The result? Dreamy, birdlike eyebrows that we can’t decide whether to love or hate.

so i’m starting this new brow trend please recreate it and wear it everyday and dont forget to tag me like and subscribe and hit that bell button🔔😩👌🏻 ALL credits go to my muse @leevittu he came up with this whilst brushing my eyebrows last sunday brow: glue stick skin: @maccosmetics Face&Body foundation C1, @maccosmetics pro longwear concealer NW20, a lot of Fix+ for the wet effect highlight: @katvondbeauty Alchemist Palette (Emerald, Opal, Amethyst) eyeshadows: @lipsicosmetics lipstick on the lid and @maccosmetics matte lipsticks in Frosting and Matte Royal mixed for the inner&outer corners mascara: @maccosmetics in extreme dimension lash mascara in Hold For 10

A post shared by Stella Sironen ( on Apr 8, 2017 at 10:46am PDT

As with any trend, there are more than a few haters. Comments range from ‘This is terrible. And now my entire Instagram is full of this stupid s***’ to ’NEVER EVER AGH’, and then to ‘This is sooo dope’. It’s pretty safe to say that people are divided on #featherbrows, but that definitely hasn’t stopped beauty gurus and make-up artists from paying homage.

I’m no but I had to give this #featherbrows look a go. Honestly I know she was having a joke but for real this is great. Just a quick few brushes with a clear brow gel to separate and hold and added some gold ✨ my brows are particularly thick, so much so that the hairs just don’t like to bend any other way so it didn’t work out too well for me. Used @jeffreestarcosmetics Androgyny palette for the eye.

A post shared by Maighan (@mai_chameleon) on Apr 10, 2017 at 10:30pm PDT

After Stella jokingly encouraged people to recreate her ‘everyday’ brow look and tag their versions using #featherbrows, over 50k people have done just that. Some have elevated the original by decking their feather brow in gold, others have put the cap on the gluestick and taken the soap route, rubbing a spoolie on a bar and using it to shape the hairs.

F E A T H E R B R O W S 🕊🕊🕊🕊🕊🕊🕊🕊 HIGH FASHION RUNWAY BROW REALNESS 💁🏻💁🏻💁🏻💁🏻💁🏻 Not for everyday wear .. I’m so happy that I tried this ‘NEW BROW TREND’ started by hahahha 😂😂😂 it was so much fun to film but my hairs are so long & heavy they wouldn’t stick down properly 🙈😂😂😂 Hope you enjoy !!! IT’S JUST FOR FUN 💁🏻🙆🏻 #featherbrows

A post shared by J A G O D A 🌺 (@lifeofablueberry) on Apr 17, 2017 at 12:49pm PDT

Us InStylers were so intrigued by what we’ve dubbed as the Marmite of eyebrows, that we just <had> to try it out for ourselves. Our verdict? It’s great if you’re Bella Hadid in a Balmain show, but not so much for that 11am boardroom meeting.

Take a look at our #featherbrow attempt below and prepare to LOL.

Ava’s verdict: “I’m kind of feeling it up close, but from almost every angle I look mental. Never again.”

Harriet’s verdict: “It’s a shame we only had time to do just one. I’m not looking forward to getting the tube home.”

Armed with hairspray, a spoolie and eyebrow pencil, we became the latest members of #featherbrow. We both found that it’s way easier to manipulate your eyebrows into the feather shape if the individual hairs are quite fine or flimsy. If you’re blessed with stronger brow hairs that tend to stay in place, like Harriet’s, then you might struggle a bit.

We dare you to try it out for yourself!


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