Times are changing for this well-known British fashion brand

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by: Leonie Eastwood
1 Feb 2018

Promotional feature with Jack Wills

On the hunt for new season garms? Look no further than Jack Wills’ luxe new collection, which is set to go down in high street history as a total sell-out.

It ticks off all of our current colour crushes (FYI: that’s red, pink, khaki and pale blue). And it’s packed with super versatile pieces, such as embroidered sweaters, cropped joggers, sporty hoodies and ditsy floral print dresses.

The reason we have and always will have major respect for Jack Wills? Rewind to the 90s, when the brand famously brought British heritage-inspired wares to the youth wardrobes, resulting in a look that’s unashamedly British, irreverent and carefree.

Fast-forward to 2018 and you’ll see the brand’s still killing it with pieces you’ll wear again and again.

Take a look at the spring ‘Time of Change’ collection shot by fashion and documentary photographer Ben Weller…

Want to know what else makes this Brit brand stand out? It’s affordable. Office-winning tea dresses are all priced around the £70 mark and you’ll be spoilt for choice with brilliant basics for under £40. There’s seriously chic swimwear too – because it’s summer somewhere, right?

Check out the entire collection at, or take a cue from us and shop the three hero looks we’re lusting after right now…

The boxy jumper

Weekend brunch plans? Layer the Adeshead high-neck jumper – with uber-flattering split sides – over the collection’s beautiful Helford floral shirt dress, £69.95 each. Finish with suede pointed boots or trainers for an Insta-worthy day look.

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The pastel mac

The structured silhouette of the cotton pink mac will keep your look on-point and help your wardrobe effortlessly transition into the new season. Team with a striped jumper, raw-hemmed denim and a pair of Dr Martens to toughen up this season’s prettiest hue.

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‘That’ denim dress

One of the best things about denim dresses is the total ease with which you can work them into your wardrobe. The second best is how, if you’re on a budget, you can get one you love without blowing the whole month’s pay cheque. We’ve got our eye on this classic button-up number and will be smartening it up with a tights and brogues combo until spring.

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Find out more about the Jack Wills ‘Times of Change’ 2018 campaign and shop the latest spring arrivals right now. We’ll race you to the tills…



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