We Are Dying For Diadoras Comeback Kicks

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20 Apr 2017
by: Josh Newis-Smith

Diadora is currently experiencing a comeback akin to Britney Spears post 2007. The timing couldn’t be more perfect for the Italian brand as our wardrobes this season take a step back in time to the 1980s, the brand’s heyday.

The go-to brand of 1980s sporting champions such as Bjorn Borg (legs below… dishy much?) is bringing its sneakers and apparel back to life by delving into Diadora’s extensive archives. We all want flashback footwear R.N but we don’t exactly want to walk around in vintage so say hello to the perfect style solution, ladies!

It’s no surprise that the Diadora spring/summer 2017 collection is based around its lightweight tennis shoe, the B.Elite trainer. But in sassy red suede these bad boys will never see a tennis court in their life, they are more appropriate for courting in the club instead.

With the eternal trend for wearing trainers with literally everything not coming to an end any time soon Diadora’s trainers are set to become to your 2017 wardrobe what Adidas Stan Smiths were to your 2016 style. We all want to stay ahead of the curve and as someone who has recently taken to wearing Diadora sneakers on the regular I promise you will be surprised by the amount of feedback you will receive. I have converted five friends and counting, thus far…

Diadora’s apparel is kicking some ass too. The bold red zip through track top is perfect for breathing new life into your trophy jackets during this tricky trans-seasonal period.

The brand’s menswear is making us desperate to steal it from the boys, too. For autumn/winter 2017 Diadora is collaborating with MSGM, the brand that always puts the play into playful separates and the results are striped tracksuits that we want to be babe’ing in for brunch and sneakers with a shearling logo relief.

Who doesn’t love a comeback kid, hey? Shop the key styles below…

B.ELITE Suede Sneakers

Available at Diadora | £70


B.ELITE Contrast Sneaker

Available at Diadora | £65


B.ELITE Premium Sneakers

Available at Diadora | £80



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