You Can Now Shop Ganni's Debut Denim Line

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by: Chloe Mac Donnell
23 Mar 2018

The cult Danish label Ganni has teamed up with Bengt Thornefors and Christoffer Svensson from Magniberg, a Swedish bedlinen company, to produce a capsule denim collection.

First seen in Ganni’s spring summer 2018 show in Copenhagen, the 10-piece capsule collection is exclusively available to buy today on Net-a-Porter, and in select Ganni stores.

Why Everyone Wants To Be In The #GanniGirls Gang

‘We wanted to do denim for a longtime but I would never do anything that doesn’t feel right and I would never do it just to do it,’  Ganni’s Creative Director, Ditte Reffstrup told InStyle UK  after the SS18 show. ‘We’re known for our colour and prints and I can’t reveal too much but this is a taste of what we have planned for the future. It’s very me.’

The 10-pieces are sure to appeal to #GanniGirls, the brand’s loyal fans who post outfit shots on Instagram, with denim jackets, jeans and a skirt in a myriad of shades including egg yolk orange, sherbet yellow and lavender alongside a traditional denim blue. Silhouettes are also Ganni-esque with ultra-wide legged jeans and cropped boxy jackets. Prices start from £295


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